Samples

Quick answer: The three samples below were written by our own team, for this page, to demonstrate the structure, critical analysis and referencing standard our model work follows. They are not past orders, they carry no grades, and no student has ever submitted them — they exist so you can judge our quality with your own eyes before spending anything. Full model assignments, essays and dissertation chapters written for your own brief start from £20 per 1,000 words — see our pricing page or message us on WhatsApp for a free quote.

Every writing service claims its work is excellent. Samples are how you check. But samples only help if you know what you are looking at, so each extract below comes with a short “what to notice” guide: the specific moves markers reward, pointed out in the text, so the page teaches you something even if you never order from us. That is deliberate. Our whole service is built on model work used as study support — a worked example you learn from — and this page works the same way. We have helped 1,000+ UK students with model assignments, essays, reports and dissertation chapters; what follows is the standard those students were shown how to reach. For the principles behind using samples and models properly, see our academic integrity page.

How to use these samples

Read each extract twice. First, read it as a marker would: does it answer a clear question, is the argument visible, does the evidence actually support the claims? Second, read it with the “what to notice” bullets beside you, and find each move in the text — the signposting sentence, the critical comparison, the reference doing real work rather than decoration. Then apply the same moves to your own draft. Students tell us this is where samples earn their keep: not as text to imitate word for word, but as a visible pattern for structure, depth and referencing that transfers to any topic. Our free guides go deeper on the same skills — the dissertation structure guide, the essay introduction guide and the Harvard referencing guide are the three most read.

Sample 1 — Essay introduction and body paragraph (Business)

Written by our team to demonstrate structure and referencing. Essay question: “To what extent has social media marketing changed the way small businesses compete?” (Undergraduate business.)

The extract

Social media has altered the economics of small business marketing more fundamentally than any development since the arrival of the commercial internet. Where a local firm once depended on costly print advertising and passing trade, it can now reach a defined audience of thousands for a fraction of that cost (Tiago and Veríssimo, 2014). Yet reach is not the same as competitive advantage, and scholars disagree about whether social media has genuinely levelled the playing field or merely moved the contest to new ground, where advantages of scale reassert themselves in different forms (Michaelidou, Siamagka and Christodoulides, 2011). This essay argues that social media marketing has substantially changed how small businesses compete — shifting competition from advertising budget towards content quality, responsiveness and community — but that it has not eliminated the advantages of larger rivals, who can professionalise the same channels. It first examines the cost and targeting changes social media introduced, then considers the new capabilities it demands, before evaluating the limits of the “levelling” thesis.

The most consequential change is the collapse in the cost of reaching a defined audience. Traditional local advertising required small firms to buy exposure in bulk — a newspaper advertisement reached every reader, interested or not — whereas social platforms allow targeting by location, interest and behaviour at minimal spend (Tuten and Solomon, 2018). Tiago and Veríssimo (2014) found that firms adopting digital marketing reported improved brand awareness and customer engagement relative to spend, suggesting the return on a small budget rose sharply. However, this evidence should be treated with some caution: the same study notes that many firms use social channels without a defined strategy, which limits the gains actually realised. The opportunity, in other words, is real but conditional — falling media costs advantage the small business only where the business develops the capability to use the tools deliberately, a point developed in the next section.

What to notice

• The introduction answers the actual question. The question asks “to what extent” — so the introduction takes a qualified position (“substantially changed… but not eliminated”) rather than a one-sided one.
• The thesis and roadmap are explicit. The position is stated in one sentence, and the final sentence signposts the essay’s route — markers can see the argument before the body begins.
• Sources are used, not listed. Each citation does a job: supporting a claim, presenting disagreement, or qualifying evidence (“treated with some caution”) — this evaluative handling of sources is what “critical analysis” actually looks like on the page.
• The body paragraph follows a pattern: topic sentence, evidence, evaluation of that evidence, and a forward link. One point per paragraph, fully developed.

Sample 2 — Dissertation literature review excerpt

Written by our team to demonstrate structure and referencing. From a model literature review on remote working and employee productivity (Masters level).

The extract

Findings on the productivity effects of remote working divide into two broad camps. Studies conducted before 2020 generally reported modest gains: Bloom et al. (2015), in a randomised controlled trial at a large Chinese travel agency, found a 13% performance increase among home workers, attributed mainly to fewer breaks and a quieter working environment. Allen, Golden and Shockley (2015) similarly associated telecommuting with higher supervisor-rated performance, though with diminishing returns beyond two to three days per week. In contrast, research conducted during and after the pandemic — when remote working was imposed rather than chosen — paints a more qualified picture. Golden, Veiga and Dino (2008) had already shown that professional isolation negatively affects job performance, and Wang et al. (2021) found that pandemic-era home workers reported loneliness, blurred work–home boundaries and reduced informal collaboration as significant challenges to sustained output. Two explanations reconcile these apparently conflicting findings. First, voluntariness moderates the relationship: outcomes are more favourable where employees choose remote arrangements than where they are mandated (Allen, Golden and Shockley, 2015). Second, pre-pandemic studies drew disproportionately on experienced, self-selected teleworkers in roles designed for remote delivery, limiting the extent to which their results generalise to whole workforces (Wang et al., 2021). The present study therefore treats productivity not as a fixed effect of location but as an outcome contingent on choice, role design and managerial support — a framing which shapes the research questions addressed in the following chapter.

What to notice

• It is organised by theme, not by author. Studies are grouped into “two broad camps” and compared — never summarised one after another in a list. This synthesis is the single biggest difference between literature reviews that pass and those that score.
• Contradiction is handled, not ignored. Conflicting findings are reconciled with two explicit explanations (voluntariness; self-selection), which is the critical move examiners look for.
• The excerpt earns the study’s gap. The closing sentence derives the present research’s framing from the review itself — the literature review exists to justify your project, and here it visibly does.
• Citations are integrated into sentences. Authors appear as subjects of claims (“Bloom et al. (2015)… found”), so the reader always knows whose evidence is whose.

Sample 3 — Nursing reflective writing (Gibbs’ Reflective Cycle)

Written by our team to demonstrate structure and referencing. Opening sections (Description and Feelings) of a reflective account of a medication-round incident on placement. Names and clinical details are fictional and anonymised, as placement writing must be under the NMC Code. Our Gibbs reflective cycle guide works through a full example.

The extract

Description. During a morning medication round on an acute medical ward, supervised by my mentor, a registered nurse, I prepared an oral medication for a patient who had been documented as nil by mouth (NBM) following a speech and language therapy (SALT) assessment the previous evening. The NBM instruction was recorded in the care plan and on the bedside sign, but I had checked only the prescription chart before collecting the medication. My mentor intercepted the error at the bedside before any medication was administered, and the correct plan — intravenous administration as prescribed by the medical team — was followed. No harm occurred, and the near-miss was reported through the ward’s incident system the same morning (Nursing and Midwifery Council [NMC], 2018).

Feelings. My immediate reaction was shame and anxiety: I had nearly caused harm by omitting a basic check, and I questioned whether I was safe to be on the ward. On reflection, I also recognise defensiveness in my first account of the event — I described myself as “rushed” because of ward pressures, which was partly true but avoided the central point that the check I missed took less than a minute. Jasper (2013) notes that reflective writing only becomes useful when it moves past self-protection to honest examination, and it was only when I acknowledged the omission plainly that I could begin to analyse why it happened.

What to notice

• Description is factual and complete — what happened, in order, with no opinion or blame. Analysis belongs in later stages of the cycle; contaminating Description weakens the whole piece.
• Anonymity and professional standards are built in. No patient identifiers appear, and practice is tied to the NMC Code — both are explicit marking points in nursing reflective work (see our nursing assignment help page).
• Feelings are honest and specific, including the uncomfortable admission about defensiveness — markers reward candour and penalise reflection that stays safely vague.
• Literature enters even in the early stages, supporting the reflective process itself; in the Analysis and Action Plan stages it would carry the main clinical evidence.

The standard behind the samples

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